Category Archives: Digital Marketing

Benefits of Influence Marketing

The following are the benefits that your business will get from the use of influencer marketing for your business:

  • It will increase the brand awareness: Influencer marketing will bring exposure to your brand through an audience that is well-established and as a result of the engagement; they will be waiting to test the product that is highly talked about.
  • You will be able to reach more people and also build your brand’s trust in them: Most of the end consumers value the opinions of the influencers they have been keenly following on social media. They will easily believe what the influencer is telling them and they will develop trust in your brand.
  • It is easier to measure the effectiveness of influencer marketing: Unlike other methods of marketing where you will not be sure if the efforts are bearing any fruits, the effect of influencer marketing will be easy to gauge.
  • The influencer will take care of the marketing as you concentrate on building your brand: Unlike other methods of advertising where you have to be actively involved especially on social media, the influencer will take your place in training the consumers how to use the product and respond to any negative feedback that a customer may give.
  • Unlike the use of adverts which could easily be blocked by use of ad blocking tools, influencer marketing will be able to reach the target audience and because they trust the influencer, they will be willing to give a listening ear.
  • It is native: Influencer marketing will involve a person that the target consumers are familiar with and it will be easy to relate with him. Many consumers believe that what their favorite celebrities are using is the best which will have a positive impact on your brand.
  • It does not appear pushy: Influencer marketing enables the target customers to make a personal decision to purchase the product being advertised without the feeling that they are being pushed.
  • It is nor expensive: Influencer marketing is not as expensive as the other methods of advertising. This will make it easy for small businesses to afford it and get a huge impact on their business.
  • Boost your SEO: due to the many comments regarding your business through the influence of the influencer marketer, your ranking in the search engines will improve without putting too much effort.

It is possible for any business regardless of the size to conduct influencer marketing. All you need is to look for someone who is influential in your type of business and you will be assured of a successful marketing campaign.

The success of influencer marketing is totally dependent on the person that will be selected to take the position of an influencer. You should, therefore, be very careful with your choices to avoid spending your money on a person that will have no impact on your target market. If in the course of the marketing campaign you discover that the influencer is not having the desired impact, you can always make a change and look for someone who will have a greater impact.

Agency Marketing Vs In-house Marketing

For the success of any business, the right marketing strategies should be put in place. This will include having the right marketing team to help in making your dream a reality. The dilemma is in the choice of the team where may are torn between hiring an agency to take care of all the marketing needs or having an in-house team that will work within your business.

The following is a comparison between agency marketing and having an in-house marketing team that will help you in making the right choice:

  • The need for specialized skills: An agency is comprised of different people who have diverse talents and when you choose to hire an agency, you will not have to worry about the specialization bit.

When you work with an in-house team, you will need to hire different people as it will be impossible to find an employee who will be an expert in all the needs of the company. You will, therefore, need to hire more employees and this will add to your expenditure. If you do not require having diverse skills, you can choose to hire one employee to handle your company’s affairs.

  • Communication: when you have an in-house team, you will be able to pass any message across with ease. The team will also be able to report to you regarding the progress of any ongoing projects as often as you require.

For a marketing agency, the communication may take longer since arrangements have to be done before any formal communication is made which at times may take a week or even monthly. If there is an issue that will require your attention urgently, communication will be made through email, phone call or have a meeting arranged.

  • Variety: An in-house team may be limited in the number of ideas they can bring on the table and this may stagnate the growth of the company at some time.

Marketing agencies, on the other hand, deals with various clients and as a result, they can borrow an idea that worked for another company and when it is applied to your company, there will be intense growth. An agency will help in maintaining the high standard of your brand at all times.

  • Cost: When hiring an in-house marketing team, you have to consider other costs in addition to the salary you will be paying them such as the office space, the electronic gadgets that they will be using, and the periodic training that you have to conduct in order to keep them up to date with the current business trends.

When you hire a marketing agency, you will not have t worry about the training, or the tools that will be used for the marketing as the price agreed will cater for all these costs. It will be the responsibility of the agency to ensure that their employees are well equipped with the latest technology to be able to deliver to the customers.

You can now make an informed choice of the marketing team you wish to have as part of your company. This will be in accordance with the needs of your company and the amount you are willing to spend in the marketing.